We have 5 month old, 65lb, Malinois / Dutch Shepherd (yes, he is going to be very big) and these treats were recommended/tested by our trainer. Our pup goes bonkers for these treats and he locks on with laser focus to whoever has them. We break up the larger strips into smaller dime to nickel size pieces so each strip and bag last a while. Campfire has great quality and take lots of pride in making sure your dog and YOU are happy and healthy! Keep up the great work Stevie & Marko!