My little girl is the most finicky eater of any dog I have ever met. Campfire's chicken jerky was her absolute favorite treat, but she is sensitive to certain foods and I have had to remove chicken from her diet. I have been in search for a premium quality turkey jerky treat and have tried various brands, but she has turned her nose up on most, so I was thrilled when Campfire launched their new all natural turkey jerky and couldn't wait to put it to the picky eater's taste test - sure enough, it was a hit! The treat's texture and consistency were both perfect, not overly soft and chewy or too hard and brittle like other brands. From the smell of it, you just know that the ingredient is fresh, natural and of quality. As for the taste, my little one loves it and isn't complaining at all about the switch from chicken...it is paws-up for this new treat!